Enhancing customer satisfaction and loyalty by improving the usability and pleasure provided in the interaction is both cognitive and aesthetic.
Ui, GELS, Digital Languages, Graphic design, photo manipulation or even just plain artwork. Whatever flavour it comes in.
Maintaining a good design eco-system is a tricky thing. Process, tools, team and culture are a good place to start.
Building a design culture is key to activating and building better results in business.
Understanding code is really useful when designing for a larger DEV team. CSS and HTML are a must for any designer / manager who wants to build fast.
The right image is key to engaging with a audience on the level you want to touch them on. Design aside, sometimes the image is the message.