Problem statement
ALDI UK has a strong culture of management and soft skilling. Bringing non-designers into a design team is always a difficult process so how do we create a fertile environment for them to leanr and grow? So how do we take a soft skilled generalist and turn them into a design focused team mate?
How do we do it?
By balancing the skills already in the team with an honest understanding of what challenges we will face during project work. 'In the role' learning with a focus on unskilled designers shadowing skilled designers to build a more 'real' understanding and allow the confidence to grow through making mistakes and learning what works for us.
Being always available for support and having weekly share/critique sessions to get in the habit of receiving feedback and how to use it. Also having a specific group set up to govern design work and maintain an industry standard to quality and execution.
Achievement
Building in a new dicipline is never an easy thing to do for a company that has established process. Instead of reworking everything, how might we aling the current way of working with the milestones that we can achieve as designers and get rewarded for it inline with all of the other departments. Being able to promote learning and actions with an added incentive of being assessed for the next step.
These resources are constantly evolving with the industry and are constantly changing.
